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While franchisees benefit from the proven systems and national awareness offered by their franchisors, it’s crucial that they do not overlook the power of functioning as a true small business owner.
Experts Jimmy Whitehead and Jonathan Palley share insights on selecting materials, prepping your space, avoiding common mistakes — and deciding when to hire a pro.
Effective marketing strategies can help home service businesses increase revenue, improve customer engagement and compete with national brands in a digital-first world.
Footprints Floors
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From tiny nail holes to larger gouges, here’s how you can repair drywall damage quickly, easily and affordably with supplies found at your local hardware store.
John Blair, brand marketing director for Roof Scientist, shares insights on balancing digital and local strategies, leveraging reviews and embracing authentic video content.
Even modest improvements — like better landscaping, more living space or neutral paint — can go a long way in increasing your home’s market appeal and value.
The Brothers that just do Gutters shares how strategic content, relationship-building, and experimentation drive franchise marketing success.