How Home Managers Are Changing the Home Staging Business

Home managers live in vacant homes that are on the market to help attract buyers.

Home staging isn't a new trend in real estate, but what many people haven't heard of yet is the concept of home managers. The growing trend works by hiring a home staging company, such as Showhomes, to not only stage your vacant home, but also bring in a local resident who will live in and care for the home.

Matt Kelton, COO of Showhomes, believes that buyers are drawn to a house that’s occupied by a real person. "Something about having food in the pantry... it's hard to put my finger on it, but there's some kind of emotional connection that happens," he said.

Home sellers also have the comfort of knowing that someone is keeping an eye on their place. However, there are some tough parts to being a home manager as well. Although you get to life in a high-end home for a fraction of the market rate, you need to be very tidy!

“The most difficult part is making certain the home is perfect every time we walk out the door,” Mike Callahan, owner of a Showhomes franchise in Fox Valley/Naperville, told He and his wife, Janine, are seasoned pros—they’ve been home managers since 2010 and are currently living in their 11th home.

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