BathWraps

BathWraps Expands in Alabama; Actively on the Hunt for an Exclusive Dealer

Jacuzzi-owned bathroom transformation brand seeks home improvement expert to bring its products and services to Birmingham and Montgomery

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When P.J. Fitzpatrick, Inc. was first founded 35 years ago, it had a vision of transforming East Coast homes through trustworthy roofing, siding and window installation. The business eventually outgrew multiple offices, and after experiencing consistent growth for decades, it eventually reached a point in which it knew the next step for growth would be to take the seasonality out of the business. That’s when it joined BathWraps.

P.J. Fitzpatrick has been successfully working with the one-day bathroom transformation brand for nearly five years, and now, after announcing a new deal with Jacuzzi, Inc., BathWraps is looking to partner with businesses in Birmingham and Montgomery, Alabama.

“It was tough for our entire team when things would slow down during the off season, or when we’d miss a day due to weather,” said Rick Stover, president and general manager at P.J. Fitzpatrick. “Missing out on revenue like that hurts a small business like ours, so we decided to become an exclusive dealer for BathWraps in our area. Not only did the partnership help us solve the seasonality of our business and diversify our product offerings, but our customers have loved the results they’ve seen.”

Through BathWraps’ hands-on, extensive training program, BathWraps dealers are able to ramp up their new business quickly, even without experience in plumbing or home interior updating. Beyond that, businesses that work with the brand gain access to BathWraps and Jacuzzi walk-in tub’s lead generation programs designed to provide them with even more ways to reach new customers in their exclusive territories. Each of these extra benefits come without any fees or added costs, but dealers who sign on to work with BathWraps are given exclusivity in their areas and can also receive up to 65 percent gross profit from their sales, with payment being received in less than a month.

BathWraps partners install brand-new showers, bathtubs or Jacuzzi® Walk-in Bathtubs for their customers in just one day. That quick turnaround time has resulted in impressive success for businesses like P.J. Fitzpatrick that specialize in windows, roofs and various outdoor spaces by adding year-round revenue to its bottom line. And because BathWraps’ products can be customized to suit any business model, there’s no restriction on the types of dealers who can add it to their portfolios in Birmingham, Montgomery and surrounding areas.

“Our existing dealers have already proven that BathWraps works well in areas similar to Birmingham and Montgomery, so we’re confident that Alabama will be a major state for our brand moving forward,” said Eric Bohner, vice president of sales at BathWraps. “The exclusivity that we offer won’t last long for Alabama-area businesses, and we’re looking forward to finding that perfect partner to help us grow in the market.”